Orang Asli farmer uses TikTok and Facebook to market his produce

BY: Patrick Beech

An Orang Asli farmer has gone the extra mile and is now reaping larger profits after he began promoting his sweet potatoes via social media platforms, TikTok and Facebook.

Razali Ayeh, 48, suffered huge losses when elephants destroyed his banana and jackfruit farms some time back. 

However, Razali, from the Temiar tribe in Gua Musang did not let that get him down and began cultivating sweet potatoes. 

"I plucked up the courage to dive into this field after attending an agriculture course, organised by the Orang Asli Development Department (Jakoa) and Agriculture Department," he said. 

Now, using social media, he is able to penetrate a wider market and get greater demand for his produce. 

"I also give customers an RM1 discount, at a price of RM4 a kg, when they buy more than 10 kg of sweet potatoes," he said. 

He said he plans to expand his business and continue using social media to get a larger market share.