Source: Yahoo News Singapore
Chinese Online Trader's Lightning-Fast Sales Technique Amasses 100 million Yuan in a Week
BY: Michelle Liew
In the bustling world of e-commerce, innovation often takes centre stage. Zheng Xiangxiang, an online trader in China, has recently captured the attention of netizens with her unconventional yet highly effective method of promoting products on the Douyin platform. Must Share News reported on this phenomenon, highlighting the trader's ability to generate a staggering 100 million yuan (RM64.7 million) in sales within just seven days.
Xiangxiang's unique marketing approach is as swift as it is attention-grabbing. In a mere three seconds, devoid of any discernible facial reactions, she manages to showcase and promote a variety of products. The key to her success lies in a simple yet mesmerizing routine. Aided by her assistant, Xiangxiang is handed a box containing the featured product. Without missing a beat, she greets her audience, swiftly opens the box, reveals the product, states its price, and promptly returns the item to the box, ultimately rejecting the entire package.
What makes this marketing spectacle even more intriguing is the stark contrast between the appearance of the packaging and the actual affordability of the products. Despite the boxes exuding a sense of luxury associated with high-end brands, the items being sold by Xiangxiang cost less than 10 yuan (RM6.47), according to a report by 8Days.
This lightning-fast sales tactic not only captivates viewers but also capitalizes on the element of surprise and urgency. The brevity of the presentation, coupled with the seemingly high-end packaging, creates a unique appeal that has proven to be a winning formula for Xiangxiang. In the fast-paced world of online sales, where attention spans are short and competition is fierce, her three-second strategy stands out as a testament to the power of creativity and efficiency.
The success of Zheng Xiangxiang on the Douyin platform serves as a testament to the ever-evolving landscape of online commerce in China. As consumers increasingly seek novel and entertaining shopping experiences, traders like Xiangxiang pave the way for innovative marketing techniques that blur the lines between spectacle and salesmanship. In just three seconds, she leaves an indelible mark on the minds of her audience, proving that in the digital era, the art of selling is as much about capturing attention as it is about showcasing products.